New Mexico State University is going to start offering incentives — including cash — to students who attend NMSU football games and stay to the end.
President Garrey Carruthers and members of the local community chipped in for the prizes — $2,000, $250 and a VIP parking pass — to help raise student attendance numbers. Only donated funds, no tuition or state funds, will be used for the program.
Offering incentives is a good way to boost attendance — if boosting attendance at football games is really something you want to spend your resources on. But take a look at what the article has to say about whether “student athletes” will be eligible to win prizes:
The university is looking into whether NCAA rules allow student athletes to receive the prizes, though they likely won’t, Macy said.
NCAA rules around “amateurism” won’t allow an athlete to make money off their own jersey, or even their own signature; is there any doubt that the NCAA would ban athletes from winning such a prize? How can the NCAA justify treating athletes differently than other students? This will be more evidence to support the fact that the NCAA is exploiting its athletes.